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Not literally. But ask anyone who knows me and they’ll confirm I’m a certified scatterbrain. I leave cabinet doors open like I’m coming right back, and I get overly excited about things that probably don’t deserve the hype. Since 2005, I’ve always had a side business…or three. Even at 50, there’s no slowing me down anytime soon. My brain won’t allow it, even when my body tries to argue otherwise.
I joke that I’m “self‑diagnosed with ADHD,” not because I doubt anything, but because I’m usually too busy chasing a rabbit down a hole to find a doctor for an official diagnosis. I know there’s value in the process. It’s just not on my personal PM plan. Yet.
Still, my people know me. They call me out for it but most importantly, they love me for it anyway. My squirrel‑like energy is part of my charm. High‑spirited, creative, resourceful, feisty, and endlessly curious. A little extra, hyperfocused yet easily distracted by anything sparkly. I embrace how I’m wired. I personally believe it’s my superpower. Life is never boring when you’re forever chasing a nut, yet somehow still manage to stash enough away to make it through the winter.
That’s where Shiny Object Strategy comes from.
Not from a textbook. Not from a “10 Steps to Productivity” podcast hosted by someone who’s never lost twenty minutes reorganizing their sock drawer because it suddenly felt like the most important thing in the world. It comes from years of managing real projects. Everything from bootstrapping a small business on a shoestring as a solution for single motherhood, to leading multi-million-dollar national government programs alongside teams of people way smarter than me. My brain refuses to do anything the “normal way.” Quite honestly, I prefer it that way.
When my 20 something kiddos were little, I needed a way to work from home for family reasons. “Just build a website,” they said. So I did. Except instead of hiring someone, like a normal person, I decided to DIY. Spent seven months teaching myself to code and figure out how websites actually worked. I launched my own site, tapped into Yahoo groups to network, and somehow landed my first clients. I cut my teeth with on-the-road sales and marketing pros who needed virtual web support and had no idea where to start. Neither did I. So we figured it out together.
After a few months, I was hired as a consultant and client manager for a marketing agency to support web developers and SEO experts. That’s where everything clicked. Working alongside genuinely talented technical people taught me something that changed my life forever. I am a much better PM than I am a programmer. Most importantly, I loved being the cheerleader of geeks.
So I branched out on my own. Built a team of web developers, graphic designers, content writers, and client managers. We grew an actual business. None of it started with a business plan. No degree, no bootcamp, no mentor handing me a roadmap. Just an idea I couldn’t let go of, self-study, a lot of late nights, great people, and an embarrassing amount of learning things the hard way.
So when I teach you how to organize your chaos or finally ship the thing you’ve been “almost done with” for eight months, it’s not theory. It’s what actually worked for me. It’s how I built a business while holding down a full‑time job, with an attention span that has a mind of its own and zero patience for productivity systems built for people who don’t lose their train of thought mid‑sentence.
I built the MESSY Method as the lovechild of Agile and ADHD — all the sprint-based, ship-it-in-small-pieces wisdom I learned managing real programs, distilled down into bursts short enough for a brain that gets bored after twenty minutes. Same roots, way less ceremony. Built to adapt: stretch it across six months or squeeze it into a Tuesday afternoon. It bends to whatever size your project (and your attention span) needs that day.
If a self-taught, squirrel-brained PM can ship things on purpose, so can you. ♥
𝗬𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗶𝘀 𝗺𝗼𝗻𝗲𝘆 — 𝘀𝗼 𝗹𝗲𝘁'𝘀 𝗻𝗼𝘁 𝘄𝗮𝘀𝘁𝗲 𝗶𝘁.
The last thing you need is a 45 hour course that becomes its own project. The SOS Library is my DIY method in video form. Short, digestible series built around one skill, one problem, one win at a time. Eight categories. Pick your problem. Fix it. Move on.
The best part? Most of it is free. The video training costs you nothing, just your time and attention. Want the workbook to go with it, or an Ask Me Anything call for a bit more of a deep dive? Those are your upgrades. No pressure, no paywall between you and the good stuff. Just you, the content, and every hard-earned nugget I've picked up along the way.
Some problems just need an ear and a good brainstorming session with someone who's been in the weeds, made the mistakes, and can look at your specific situation and give you honest, actionable advice. 𝗧𝗵𝗮𝘁'𝘀 𝗔𝘀𝗸 𝗠𝗲 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴. Maybe you're launching something and need a gut check before you commit. Maybe a project has gone sideways and you need someone to talk you off the ledge. Maybe you're about to hire your first contractor and want someone to reality-test the scope first.
Whatever it is. If it falls in the category of "I need real time with someone who gets it," this is the call. No retainer. No recurring commitment. One flat fee. One conversation. Up to two hours. If you're not sure where to start, or even if I'm your cup of tea, you can grab a free 15-minute Nibble call first.
𝗟𝗲𝗮𝗿𝗻 𝗜𝘁 𝗟𝗶𝘃𝗲 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗶𝗻𝗴𝘀 𝗴𝗲𝘁 𝗳𝘂𝗻.
Webinars, group workshops, and live sessions built around doing the thing in real time, with other people in the same boat, asking the questions you were too embarrassed to put in a forum post. If the SOS Library is the book, Learn It Live is the class discussion — and honestly, sometimes the class discussion is where things actually click.
Each session is focused on one topic, one framework, one skill set. We work through it together. I teach, you apply, and there's space to ask the questions that don't fit neatly in a course module. No death-by-presentation, no 90-minute slide deck that could've been an email. Just hands-on, conversational, get-it-done energy with a room full of people who are building the same kind of thing you are.
Topics rotate based on what the community needs most. Upcoming sessions are posted as they're scheduled. Recordings are sometimes available for a limited window but showing up live is always worth it.
Your PM Partner is where I step in and handle the hard stuff so you don't have to. Think of it as a fractional project manager on retainer — someone who knows your business, keeps the moving parts moving, and makes sure the right things happen in the right order without you having to hold it all in your head.
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗶𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲?
It depends on where you are and what's falling through the cracks. Maybe you need someone to build out your project roadmap and keep it honest with regular check-ins. Maybe you've got a launch coming up and you need the whole thing scoped, scheduled, and tracked so it doesn't become a four-month slow-motion disaster. Maybe you just need someone to explain PM tools like Trello, Asana, or Monday like you're five — because tech doesn't have to be the thing that slows you down.
Whatever it is ...with years of real project management experience in your corner, we can implement what actually makes sense for you, move at your pace, focused on your priorities.
𝑨 𝒏𝒐𝒕𝒆 𝒐𝒏 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒊𝒍𝒊𝒕𝒚:
PM Partner spaces are limited by design. I only take on a handful of clients at a time so I can actually show up for each one. I am not currently accepting new clients, but you're welcome to join the waitlist and I'll reach out when a spot opens up.
In Scrum, the retrospective is the meeting where the team looks back before they look forward. What worked? What didn't? What do we do differently next time? It's one of my favorite parts of the whole framework. Honestly, one of the most skipped. Teams that don't reflect don't improve. They just repeat the same mistakes faster.
I believe that's true in business and in life. You can't fix what you won't look at. Self-reflection isn't soft. It's strategic. It's how you stop running the same play that keeps not working and finally figure out what needs to change.
𝗦𝗼 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆, 𝗺𝘆 𝗯𝗹𝗼𝗴 𝗶𝘀 𝗰𝗮𝗹𝗹𝗲𝗱 𝗧𝗵𝗲 𝗥𝗲𝘁𝗿𝗼.
This is where I process out loud. Lessons learned while building Shiny Object Strategy — the ones that were embarrassing, expensive, or both. Real talk from someone who is a professional PM by trade and still sometimes spends forty-five minutes reorganizing her task list instead of just doing the tasks. Just honest reflection on what's working, my why, what flopped, and what I'd do differently.
Because the only way to stop the insanity is to actually stop and look at it.
I'm from the college of self-study and hard knocks. I can't resist a whole lot of YouTube and Udemy. Once a Girl Scout, always a Scout ♥
